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This past week Amazon announced the refresh to the Kindle line. Amazon introduced the Kindle Purewhite, and 2 Kindle Fire HDs. What was interesting during the announcement was the operating system that was running on the Fires. Last year when Amazon debuted the original Kindle Fire Jeff Bezos, CEO of Amazon, stated that the Fire was running a custom version of the Android OS. Some Android fans have stated that what Amazon, among other manufacturers are doing, is creating one of the main issues with Android: having a fragmented OS that is slow to receive timely updates. Bezos has this to say about the matter:

Android is accomplishing everything that Amazon needs it to and, at the same time, giving the company flexibility to customize things. We treat Android like Linux, and so it’s a base OS layer. We have a large dedicated team that customizes Android and that’s what you see on the Kindle Fire.

I don’t see a problem with what Amazon is doing to the Android OS because they are not attempting to pawn this off as Android. The Fire is going after a different market of consumers. Amazon is marketting the Fire as a consumption device of Amazon content. When the original Kindle Fire came out, Matias Duarte, Chief Android UX Designer, stated that he liked what Amazon did with Android because it was completely different than just a skin. So if you’re going to change Android, do more than just change some icons and adding a few apps: completely change the way we look and interact with it. Otherwise, just leave it alone.

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