“Google has built a really cool house with a pool, theatre room, foosball, open floor plan, and a bar…too bad they can’t get anyone to come over”

That’s what I think about when I think of Google+, an awesome house that nobody visits. Here are some stats on Google+:

According to data from research firm comScore, Google+ visitors spent an average of three minutes per month on the site between September 2011 and January 2012. However, visitors to Facebook spent six to seven hours each month using the much larger social network.{1}

If you think that sounds bad, it gets worse…

on average from July 2011 to January 2012, Google+ visitors went to the site less than three times a month and spent about three and a half minutes there each time. Facebook visitors, on the other hand, ended up visiting Facebook about 21 times each month, spending almost 20 minutes each time they visited. This works out to a little over 10 minutes spent on Google+ compared to about 7 hours spent on Facebook.{1}

Google+’s layout is awesome. The features there are top notch. Hangouts is an amazing product that even works well on mobile devices. But all that hard works goes to the wayside if no one uses it.

When people think about parties from high school, they don’t talk about that small gathering of 4 people were they got a high score wii bowling. They talk about the one awesome party where there was randomly a goat in a hot tub. Right now, Facebook is that party.

Google had a few missteps into the world of social networking, but it’s not their fault because geeks usually don’t know how to throw a party. The way to throw a successful/epic/movie worthy blowout is not by only inviting your geeky friends and the guys from Games Workshop. No, it’s by inviting the hot girls and the popular kids. The popular kids are going to invite their friends. People want to be around attractive people. People want to be around the popular kids. They want to be at the awesome party. They don’t want to miss out.

The summer is coming, Google. Unfortunately if you can’t have an awesome house party by the end of the summer, then I think it’s time to move to a smaller house.

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{1} – Nathan Ingraham, “Data Shows Google+ Users Aren’t Yet Engaged” (28 February 2012)