Tapping into the creativity of app developers, forming industry-wide collaborations, and leveraging their usage data and strong relationships with subscribers are the key ways for operators to ensure that they hold their ground in the messaging market.
-Neha Dharia

So instead of carriers charging for overages in text messages as they started doing when people lowered their voice minutes, they’ll now be charging in overages in data plans, much like Verizon and AT&T are doing now.