Its been 4 years in the making but Apple has finally done it. Apple has brought multitasking, among other things, to the iPhone. Apple also did something else to the jarring of Apple iPhone owners. In essence, Steve Jobs said that the original iPhone won’t be upgraded (won’t get OS 4.0) and devices older than the iPhone 3GS and the new iPod touch won’t be able to support some of the feature (such as multitasking). When I first heard that Apple was going to stop supporting the original iPhone I was taken back thinking, “Why would they ever do that?” But then I began thinking of the Google and it’s Android platform. Android in it’s current state is supporting all of the Android devices. That means everything from the T-Mobile G1 (the original Android device) to the Motorola Droid and Nexus One is currently supported. However that is becoming a problem since the specs for all of these are completely different. Since the specs for these devices are completely different, and since developers are creating custom user interfaces for their Android devices (ie. HTC Sense and MotoBlur) it is creating lots of fractioning within the Android brand. One way that Android could help strengthen their brand among consumers is to follow Apple’s lead and stop supporting older devices.

True, this may make some people upset that their device is no longer covered or upgradeable, but in this day and age where people are lucky to keep their device 22 months (which is what most carriers contract terms are before upgrades are available at full discounts) this makes perfect sense. Consumers not only want to have new features, but they want their devices to run seamlessly. Being able to have a device run seamlessly is something that Apple does quite well. One of the reasons this is possible, I believe is because they are no trying to keep all their devices. When you no longer have to worry about supporting outdated software and specs then you can focus on newer features and keeping everything within a certain time frame running smoothly.

To Android’s credit they do recognize that their is fractioning going on within their operating system which they plan to address in the build of their latest OS (froyo). Their plan is to make certain aspects of the OS available for download through the Android Market, which is a killer idea because it bypasses the need for carrier compatibility and testing. But the question is, will those older OS such as 1.5 (cupcake) and 1.6 (donut) be able to even make the upgrade to Froyo.

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